Kentekenwassen
What’s it about?
Ones upon a time during a past internship, I worked on concept art for a subscription car wash service. A fun but short-lived project.
Research on visuals
Setting the visual
tone
Our project manager proposed creating a 3D video for the concept. While my fellow intern focused on character design, I took on the environments, since I had some experience with perspective drawing.
First, we needed a consistent visual style. Something whimsical and fun yet simple enough to translate into 3D. I gathered inspiration and created a mood board to guide our direction.
Mood board to portray the visual style the project would uphold
Sketching environments
Placing the
characters into
context
After my fellow intern created the characters, I began working on the environments. The story follows a dad and his two daughters taking a trip, where the car gets dirty. At the car wash, the dad struggles to pay with coins but then discovers a subscription-based service that eases his worries. I created multiple drawings: their home (the video’s start), a highway overview, the car wash exterior and side (to aid 3D depth), and the car wash interior.
Building and experimenting
The final product
Adding some
colour
Although the project was discontinued, I created three style frames in Adobe Photoshop to capture the mood the 3D video would have conveyed.
In the end, it was a lot of fun to make perspective sketches. It helped keep my drawing skills sharp.
Style frame of the inside of the carwash
Style frame of highway
Style frame of neighbourhood
